Your local car rental in Iceland.

Norðurljós Car Rental began in 2014 with two cars, a small office near Keflavík, and a simple belief: renting a car in Iceland should be honest, easy and genuinely local.

More than a decade later we've welcomed over 120,000 travellers onto the Ring Road and beyond. We're still family-run, still based in Iceland, and still answer the phone ourselves when you call.

Our fleet is modern and meticulously maintained, our prices are transparent, and our advice is the kind you'd give a friend — because the best trips start with the right car and people who know the roads.